Overview
A statewide organization dedicated to connecting people, fostering conversations, and inspiring ideas – Indiana Humanities (IH) needed a brand and website that better represented their top-notch programming and featured the myriad faces and places (from the Dunes to the banks of the Ohio) that truly define their organization.
The Challenge
As the IH team began to plan their next two-year initiative, they knew they needed a more visually cohesive way to share their story – in order to create wider understanding of Indiana Humanities, they hoped to revise their visual brand and establish a system for future programming.
Translating Brand to Web
As an outgrowth of their brand, their website also needed redesigned to more prominently feature the people & places of the Hoosier state. In addition, they desired a simpler experience to manage events, resources, and grants, which were stored outside of the website and tricky for their audiences to use and the IH team to update.
Lastly, they needed a flexible website that made it a flash to add and manage programs, feature guest authors, solicit event contributions, and encourage passionate Hoosiers from across the state to see how they might get involved or grow their own idea alongside the IH team.
The Result
In order to visually align with their existing branding (used by organizations and stakeholders across Indiana), we dusted off and modernized the IH mark, and created vibrant visual vocabulary that warmed and extended their brand presence – from a fresh palette, to shapes, textures, and fonts that emphasized both classic and welcoming qualities.
The end deliverable was what we had envisioned and more. Smallbox successfully melded all of our ideas into a cohesive visual strategy and helped us think through long-term accessibility and content management with our new website...SmallBox rocks!
– Kristen Fuhs Wells, former Vice President, Indiana Humanities
The new responsive website amplified the updated branding – providing more real estate for IH’s fantastic photography alongside flexible page templates to allow for layouts unique to a specific program or grant. In addition, we built-in easy to use management of resources & files, forms, maps, and events into a custom WordPress CMS. Through vibrant visuals and an audience-focused approach to web experience, SmallBox helped IH put the human back into humanities.
